Culture header image© Yu Youhan

Jeanne’s research focuses on discourse analysis of China’s internal and external communication. Communication in China follows central discourse, resulting in the promotion of certain messages and censoring others. Slogans, text, symbols, pictures, pop songs, television programs, books, daily objects all add up to total propaganda.
With the launch of the One Belt One Road (OBOR), China’s propaganda reaches a global level like it never did before in history. In the West, the OBOR is considered an economic project; in China it is a propaganda campaign.

For her book Silk that Suffocates, Jeanne researched a corpus of more than 2500 photographs with slogans she took in public places all over mainland China since the beginning on the 1990s until 2017. These places include Beijing, Baimadui, Chengdu, Datong, Dunhuang, Drepung, Gougezhuang, Hangzhou, Hubin, Jilin, Kashgar, Kunming, Lhasa, Lijiang, Nanchang, Nanjing, Nanning, Suzhou, Qingchuan, Shanghai, Shenzhen, Hami, Turfan, Xian, Xiahe, Xiamen, Urumqi.

Publications: Discourse

Books

Silk that Suffocates. One Belt One Road and other Chinese propaganda constructing China’s National Myth
(forthcoming 2018)

Mindmapping China. Language, discourse and advertising in china
ASP 2010

Xinjiang: de nieuwe grens van China
ASP 2010

Articles

De absolute macht van Xi Jinping
Apache, 5 December 2017

China, de democratie die geen democratie is
Apache, 28 November 2017

Kazakhstan, cruciale schakel tussen China en Europa
Apache, 21 November 2017

China’s tweede Grote Sprong Voorwaarts
Apache, 14 November 2017

Wordt Europa Chinees?
Apache, 7 November 2017

Mass Media: playground of stereotyping
SAGE Publications, 2015
the International Communication Gazette, 2015 DOI:10.1177/1748048515618116

De onzichtbare strategie van groeiende Chinese controle
De Standaard 15/11/2012

De nieuwe grens
Knack November 2010

Xinjiang in noord-west China, een smeltkroes van culturen aan het eind van de wereld
Knack 60 posts on Xinjiang, December 2009 – March 2010

Kashgar. De westhoek van China. De Chinezen kwamen met de trein
Knack 38 nr 34, 2008

China: the comeback of Confucius
Samenleving en politiek 2008

Peking 8/8/8 om 8 uur
Knack 38 nr 2, 2008

Reclame in China: de nieuwe cultuur
PUB. Vakblad voor reclame, marketing en media 2006

Culturele Revolutie: creatie van een nieuwe mens?
Brood en Rozen, AMSAB 2001