Every culture has its own logic. Terms and concepts, such as leadership, ownership, consensus, decision-making, and many others that we use daily in international management and communication practice are far from universal. Successful cross-cultural cooperation requires a common framework. It is not enough to be aware of cultural differences: we need practical tools and guidelines for managing cross-cultural cooperation.
Business people, academics and other professionals find the Cultural Quantum® Five Step Method “thought-provoking” and “eye-opening”. The ideas contained here will resonate with anyone who deals with colleagues or customers with a different cultural background from their own.