ChinaConduct© Geng Jianyi

Cultural Quantum® (CQ)

I have developed the Cultural Quantum® Five Step Method described in Cultural Quantum. A Practical Method for Efficient Cross-Cultural Cooperation. You can find the Cultural Quantum online Academy here.

ChinaConduct® (CC)

ChinaConduct® Ltd is an independent organization specializing in EU-China consultancy. My research occupies the multi-disciplinary space in-between management, cultural studies, and communication science. I advise organizations in their China projects and strategies towards China. Since its establishment in 2001 ChinaConduct has worked for more than 500 companies and organizations.

Publications: CC® and CQ®



Dit is het moment om de samenwerking met China onder de loep te nemen
Trends, 15 April 2020

Golden Rules for Efficiency in Europe 在欧洲有效工作的黄金法则
BCECC Newsletter 比中经贸委员会 2015 (download pdf)

Samenwerken met China vraagt meer strategie en overleg in Europa
De Tijd, 31 March 2014

Zaken doen in China is geen sinecure
BD/ED October 2010

Vijf Koreanen in de KEW of waarom Aziaten ons barbaren noemen 31 May 2010

Geluk en voorspoed’ neemt ‘Volvo’ over 30 April 2010

EU-China Congress at the European Parliament: Can a renewed EU-China dialogue help to solve the global financial crisis? – looking from an intercultural point of view.
BCECC newsletter 2009

Is zakendoen in China zo anders dan hier?
Ondernemers Mechelen, 2009

Is zakendoen in China zo anders dan hier?
Ondernemers Kempen, 2009

Wie is de Chinese toerist?
MICE2 2009