De Essentie van China, Communicatie – Zakendoen – Marketing

Posted on by jeanneboden-master

  • In Dutch
  • ISBN: 9789046901564
  • 288 pages
  • Publication date: 2012


This second edition of The essence of China (De essentie van China) is updated, rewritten and extended. In the first general section of the book, we look at culture and cultural differences, geography and people, Chinese history, philosophy, politics and society. The second section is about corporate culture, economy and law, Chinese strategic thinking and negotiating with the Chinese, interpersonal contacts, information and media, and etiquette. ‘Experts’ provide practical examples. An extra chapter is added on ‘Marketing in China’.

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