Mindmapping China. Language, discourse and advertising in China. 

Posted on by jeanneboden-master

  • In English
  • ISBN: 9789054876908
  • 228 pages
  • Publication date: 13-04-2010


Language in China is more than just communication. Through the Chinese language, age-old concepts and ethics are passed down from generation to generation until today. Mindmapping China analyzes how Confucianism and Taoism are embedded in everyday language and how language is used in China as a political, economical, ethical, strategic and commercial tool.

To be able to communicate efficiently in China, an understanding of the language and culture is essential. Mindmapping China looks at China today through the Chinese language.


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